Many music artists have been discovered by big superstars. The problem is that is almost impossible for an emerging artist to have the opportunity to be heard by their idols. We found a way to easily connect them through one of the most popular tools of communication these days: Whatsapp voicenotes. We created WHATSAPP RECORDS. We partnered up with some of the biggest music stars of LatAm. Then, published their real mobile numbers across the country and encouraged emerging artists to send their demos via Whatsapp. Artists heard their music in real time, gave feedback and picked two favorites to have the opportunity to meet each other, share tips, record a single, and even perform live together. Finally, Budweiser signed the career contract of one winner to record a full album, take them on tour on Bud events and promote them as the genre’s new superstar.

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We partnered up with 5 of the biggest urban music stars of Latin America. Then we challenge them to give us their actual mobile numbers. After that, we published the numbers in our media (TV, Billboards, Bus Stops, Social Media) across the country and encourage emerging artists to send their demos via Whatsapp, so their idols could hear them. After that, each artist needed to pick two favorites to make it in the final competition, where after giving the new artists the opportunity to meet them, share tips, record a single, and even perform live togheter, one final winner was chosen. Then, Budweiser signed their career contract to record a full album, take them on tour on Bud events and promote them as the genre’s new superstar.