The design of Jio is rooted deeply in India. In Hindi the name Jio stands for “To Live".

The Jio Dot reflects the earth, the sun and the bindi, which is one of India’s most recognized symbols. The identity celebrates the vibrancy of India, the diversity and the happiness, which is part of the Indian culture.

Fundamentally new and game-changing is an algorithm that makes Jio a truly personalized brand, owned by the people. This begins in the identity where everybody can create their own Jio (Life) by using one of India’s most used colors. The algorithm then picks four colors the way they are combined in India and creates with this a personalized brand identity.

More than 1,000,000 creative developments in less than a year.

Following the biggest co-creation in the world with all employees across the country, India was invited with a nationwide 360° approach from TV, Print, Social and shops to create Jio and make it better and better.

It was executed on various touchpoints and integrated in all products and businesses from pricing strategy, business models, communication, Wi-Fi, banking, money, TV, music, cloud services, newspaper and all other products.

7 new customers per second.

Within 6 months of business, Jio became the largest data traffic network in the world, moving India from ranking #150 in basic broadband data penetration to worldwide #1.

Customer base growth rate is massive:

16,000,000 customers in 1 month (world record)

50,000,000 customers in 83 days (world record)

100,000,000 customers in 170 days (world record)

All products /apps topped the appstore download charts.

Jio was the #1 social media trend.

Jio is THE symbol for change and for a digital India.

With the launch of Jio, India, becomes truly digital, by putting a country with 1,300,000,000 people on the digital map within 6 months. This brand has and will change India and the world forever. It is a story of real and relevant change:

- Changing the economic growth of a country

- Changing the telco industry around the globe with a revolutionary business model

- Changing the life of 1,300,000,000 people

1,300,000,000 people get connectivity wherever they are. They gain access to any kind of content, any person, any business, any location - any dream. With this Jio supports prime minister Modis vision of a “Digital India”.

The revolutionary pricing strategy ensures that customers pay data only, meaning all Indians will never pay for voice calls anymore. Ever.

Jio invites the whole of India to the biggest co-creation project on the planet.

On 4th of September 2016 history was written.

By launching Jio, the first nation-wide 4G Telco operation in India, a country with 1,300,000,000 people got instant access to a digital life. How to read, to watch, to listen, to educate, to pay, to manufacture, to communicate, to buy, to create – everything changed with the chances and creations Jio offers. A movement was born.