Corruption in Lebanon is everywhere. It lives in an economy of its own feeding on everything; and as a result, the fight against it seems hopeless. But the truth is, corruption acts exactly like a private business: The more you buy from it, the more it grows. We wanted corruption to go bankrupt.

Corner shops in Lebanon are not only part of the folklore of the country but are known to provide more than the usual merchandise and services you’d usually look for. The mercantile nature of corruption in Lebanon made the corner shop a powerful symbol in our campaign.

51 Million impressions & $2.7 Million of earned media.

Featured in 12 regional and international TVs, 14 magazines, 9 NPs, 5 blogs, and over 30 websites.

1.598 bribery reports.

2.737 mobile App downloads.

32 Shops 'opened' across Lebanon.

4 Booths 'opened' in 4 universities.

A reporting car went across 26 districts.

4 Street Guerrilla activations.

On Jan 26, SED closed the first 'shop' in Lebanon by helping develop, sustain and replicate a fully DIGITIZED AND CORRUPTION FREE Police Station.

As a first in Lebanon’s history, the Lebanese Minister of Finance, has accepted to disclose all his assets to the NGO.

We started with a teasing guerilla campaign advertising the upcoming opening of a shop selling driving licenses, diplomas, etc, and with a hotline for people to enquire on. And, a week later, in the middle of Beirut, an actual shop called “Lebanon4sale” opened. “Lebanon4sale” also invaded the territory through portable shops and activists trying to sell their merchandise in every corner of Lebanon. Simultaneously to the launch of our online movie we added a call to action “Stop the Shop” on our posters. A stop the shop car roamed the country parking and exerting pressure in front of corrupt institutions.

The strategy consisted in creating an enemy the Lebanese could identify with and provide the Lebanese with the means to fight. We understood that corruption can go bankrupt if demand for it stops.

Through guerilla marketing, a PR stunt, outdoors, an online movie we brought to life the Country’s Corner Shop called “Lebanon4sale” and invited people to close it down by reporting corruption - which allowed our client to gather data and quantify incidents involving corrupt practices in Lebanon.