Through the attention it earned, LinkedOut has been covered in all the mainstream media in France. News broadcasts, newspaper articles and influencers relays ensured impact and success of the campaign. LinkedOut also travelled the world without any budget spent on media. Some resumes have been shared in Japan, Poland or UK, despite the fact that no assets had been distributed by us in these countries.

We all know LinkedIn, the social networking platform designed for the business community. Every day, millions of job seekers make their networks grow to find their dream job. The bigger the network is, the faster they’ll find it.

But, what about those without any social network? What about the ones who are homeless, isolated and - more than everyone else – desperately need to work again? That is the question behind LinkedOut.

A vicious cycle to break: how can we use technology to find scalable solutions for those facing one of the toughest social problems?

LinkedOut, the social media network for those without one. A social media platform to give online visibility to those who have none, shared by those who do.

A social media platform designed in conjunction with homeless candidates to match their specific stories and needs.

A virtuous circle to help all these candidates get back on their feet with what they need most: a job.

The name of the platform has been designed to leverage the notoriety of LinkedIn and have the maximum impact and attention.

Experts weigh in on whether you should give homeless people money on the street or use other methods to help.

To answer this question, we decided to communicate around a simple call to action : donate your network to those without one. This is easy and useful.

This powerful message is what got the campaign so much traction. LinkedOut has been covered almost everywhere.

The campaign was articulated with a launch film raising the stakes and linking to linkedout.fr, on which internet users were invited to share candidates resumes.

We created as well some specific social media assets, including short resume formats which capitalize on the main candidates' informations for maximum impact.

LinkedOut.fr was put online July 2nd 2019.

The launch film has been sent to journalists and a selection of influencers.

Knowing from research that viral appeal and engagement come more from the sharers and resharers of content rather than from the content itself, we partnered with 15 of the most influential French influencers to make them sponsors of the 15 first homeless candidates. They were the first to share the resumes raising awareness around the campaign and generating a global word of mouth that soared. This strategy was employed for each candidate as long as necessary until they found work.

-347 million impressions with 0 media investment

-3,4 million € in earned media

-82% positive sentiment

-story covered in 23 countries

-more than 170 press articles

-The first resumes went viral, being shared more than 500 000 times

-650 job offers have been received from multiple companies eager to recruit them

-The first 12 candidates got hired in 2 weeks

-117 candidates got hired in 3 months

-More than 20 companies have come forward to create specific recruitment channels

-500 more candidates’ resumes are about to be uploaded the website

-We are working on an inclusive label for companies involved in the LinkedOut program