Through PR we were able to meet around the same table disabled people looking for work, disabled professionals and companies with a very impressive result: 100 disabled people hired in a weekend.

SITUATION: In Italy the rights of disabled people to work are protected by law. But companies often prefer to pay a fine instead of employing them. The result: 82% of them (disabled people) are unemployed.

BRIEF & OBJECTIVES: Made companies more aware about the problem of disable people accessing the world of work, helping disable people to connect with professional environment.

We opened LinkMeToo: the first LinkedIn for disabled people. The platform connects disabled people to the world of work, hosting interviews and speeches by professionals with disabilities. Then we brought disabled people with a job aspiration together with disabled professionals who achieved that aspiration. Through the LinkMeToo page also companies have been invited to act, participating to a special event about job and disability: the Diversity Day.

We opened LinkMeToo: the first LinkedIn for disabled people. The platform connects disabled people to the world of work, hosting interviews and speeches by professionals with disabilities. Then we brought disabled people with a job aspiration together with disabled professionals who achieved that aspiration. Through the LinkMeToo page also companies have been invited to act, participating to a special event about job and disability: the Diversity Day.

The campaign was published through LinkedIn and with an online video on Youtube and ASITOI’s Facebook. Then we presented it on national TV shows and at the Diversity Day in Rome, special event about job and disability with more than 60 companies involved. The video showed the ability of disable people and the importance of connect them with the world of work, sensitizing companies to act.

More than 95.000 views in the first week without any media investment.

ASITOI president invited in national TV and radio shows to speak about the campaign.

More than 60 companies involved in the Diversity Day event with thousands of job interviews and most important 100 disabled people hired in a weekend.