[BACKGROUND]

According to our research in Korea, among the four main rights laid down in the UN Convention on the Rights of the Child, the Participation rights index was the lowest. And only one out of ten children had proactively participated in political activities.

[SOCIAL CLIMATE]

The reason why the index for children's participation rights is low is that there was no awareness of that. We had to let them know that children have participation rights in various fields such as politics, play, and society and that they wanted to exercise it. It had to be transmitted tangible, not abstractly expressed.

[IDEA]

We started the [Listen to us] campaign, to listen to and represent children's opinions, whose lives have changed considerably due to COVID19. As masks covered not only the children's faces but also their thoughts, we used AR technology to help convey those thoughts to as many people as possible.

[STRATEGY]

The biggest problem with communication was that people did not know the existence of child participation rights and knew them abstractly even if they knew. Our strategy was to make the concept of child participation readily visible in everyday life. Due to Corona 19, both adults and children were using masks all day long. We rather thought of the mask as a canvas and a strategy to express children's opinions on the mask. Together with the best developers, we came up with the idea to express children's voices on masks with AR technology through smartphone selfies.

[HOW IT WORKS]

We opened a Children's Suggestions site to find out what children truly need. The children's opinions were expressed with the help of Korea's No. 1 webtoon maker. They created children's opinion image was expressed on the mask with AR, a face recognition technology that recognizes even the mask with a real-time webcam, and the children's needs were confirmed through a mysterious experience. A lot of people have seen the AR on the mask and shared it on social to help them get involved.

[RESULT]

368 Children's suggestions

9,353 Likes

425,197 Campaign participants

3.35 million Campaign film views

100 calendars sent to the National Assembly and various local governments