Our story highlights one maker’s creation story— Shubham —and in the process sets out to inspire makers to invent the future using Intel Edison.

The film lives on YouTube, in Intel social feeds, and on Intel.com.

• This video drove the highest # of new subscribers to the Intel YouTube Channel in 2015: 393

• Received 22% video view rate on YT, exceeding the 17% benchmark.

• Drove 100%+ traffic to maker.intel.com over 3 week period

• Drove 1.5MM views in 3 weeks

Lions Entertainment is dedicated to “unskippable creativity”. YouTube commenters agree, this piece is unskippable: “For the first time ever I stop(ped) and watch(ed) the ad completely and click(ed) on the link. Best ad ever.?” - David Marquez “This is the first time I actually stopped to watch an ad. Beautiful, honestly” - Lucy Williams “Can’t believe I cried watching (an) ad?” - Nadira Nuri “The Best advert we've seen in a long while, one that made us go back and watch again and comment.” - Goteki Labs “one of the very few ads I couldn't skip...amazing” - Sachin Srivastava

We created a series of long form social videos that speaks to the maker movement through individual success stories and challenges them to join in “What will you make?”

The brief was to showcase Intel Edison– a tiny computer that makers can use to power a new generation of devices.