Recurrent Pregnancy Loss is not very known, compared to infertility treatment.

However, it’s indescribable how shocking it is for someone to experience the hopelessness of miscarriage, right after the joy of pregnancy. Depending on culture and region, it’s not rare that RPL is seen as the woman’s fault. The society and working environment still lacks understanding.

In this campaign, the anxiety of an RPL patient is portrayed through non-fiction footage, aiming to build understanding to companies, groups, and the society, about RPL.

The goal of Goodman Service is to support all workers regardless of nationality, gender, or race.

Out of many social issues to be acknowledged, women suffering with Recurrent Pregnancy Loss were in urgent need.

Even with about 1 in 20 women suffering from Recurrent Pregnancy Loss, the awareness is shockingly low, and nothing is done within the working environment. 

To change this, we followed and filmed an actual pregnant woman with Recurrent Pregnancy Loss fight through anxiety and daily self-injections.

＊Recurrent Pregnancy Loss is defined as a disorder where the woman can become pregnant, but repeatedly experiences miscarriages and still birth, leading to loss of the baby before birth. In Japan, when miscarriages are experienced more than twice, this is diagnosed as Recurrent Pregnancy Loss.

In the UK, the definition changes to more than 3 miscarriages, while Europe and the US define this disorder as more than 2 miscarriages.

Sadly, Japan is still a masculine society; and RPL can be seen as the woman’s fault and self-responsibility.

Patients tend to hide their RPL, due to stress from the older generation and prejudice towards miscarriage.

However, due to Japan Environment and Children’s Study, 1 in 20 pregnant women are RPL, which is not very small. There are too many pregnant woman who are suffering alone, having to self-inject in their work place’s toilets.

Lack of understanding doctors are also an issue. There are cases where pregnant women continue to suffer with miscarriage because their doctors are lacking the knowledge. Last but not least, Japan does not offer enough support towards the expensive treatment costs.

An actual pregnant woman with Recurrent Pregnancy Loss filmed her daily self-injections with a smartphone.

These first hand footages were launched as a documentary film "Most anticipated birthday".

Within two minutes, the pregnant woman self-injects around 400 times for her baby. Not all pregnancy is filled with happiness and joy.

Her anxiety and stress is portrayed in reality, through the smartphone.

Utilizing the documentary film “Most anticipated birthday”, we collaborated with

the cooperation of the Japan Society for Recurrent Pregnancy Loss, understanding toward Recurrent Pregnancy Loss treatment had to be built in the society. The goal of this is to make working environments easier for female workers to receive proper treatment.

This will lead to increasing awareness toward Recurrent Pregnancy Loss and prevent miscarriages that occur from poor treatment.

The documentary film "Most anticipated birthday" was mainly shared via Facebook; reaching more than a million viewers.

The striking film was used to create various media exposures. Also, the movement along with "Japan Society for Recurrent Pregnancy Loss" helped to build understanding and proper working environments in various companies and groups.

The outreach of this film and Goodman Service successfully helped more than 50 companies develop understanding for Recurrent Pregnancy Loss, and that number continues to grow. The project was featured in over 200 digital media and helped raise awareness of Recurrent Pregnancy Loss. For every view, the Japan Society for Recurrent Pregnancy Loss received donations, totaling approximately 1 million JPY.