It it's on the table, neither hand symbals nor shrill pipes nor drunkedness are welcome.(Hand cymbals (zil) and shrill pipes (zurna) are musical instruments. And "zil-zurna" means "wasted" in Turkish) Note: Kulup Raki is one of the oldest raki brands in Turkey. It is known as Ataturk's favorite drink.It's label never changed since it was born.It's nostalgic, classic and the gentelman's raki.It's the raki of the bright, intellectual minds who are aware and discuss about problems in Turkey and the world.This whole campaign is a tribute to old raki traditions & people who follow those.