Global challenges are growing more severe everyday, yet global leaders have not delivered solutions. Youth possess some of the most innovative solutions to major global issues, but they had no platform or voice.One Young World was described as 'possibly the most forward-thinking and comprehensive pieces of corporate social responsibility ever attempted,’ by Marketing Week. Driven and enabled by social media, endorsed by world leaders, celebrities and press, this global summit set out to Delivering youth a global platform to demand change for the better.Nearly 1,000 delegates streamed into London from 110+ countries alongside global dignitaries(Kofi Annan, Senator John Kerry, Desmond Tutu, Wyclef Jean, Muhammad Yunus, OscarMorales, Bob Geldof, to name a few).This use of a multi-faceted global PR effort drew media attention from around the globe and created a united platform for the world’s youth demographic to deliver a more sustainable, just, prosperous future.

Having the world's leaders support One Young World was a massive success. One Young World became an international headline, with stories running on BBC (UK, Basil, Mundo, Arabic), CNN, Al-Jazeera, MTV, The Huffington Post, The Economist, Reuters, TheWall Street Journal, The Washington Post, L'Express, Canal+, La Nacion and The Himalayan, to name a few. Senator Kerry and Wyclef Jean alone each garnered nearly 100 headlines.One Young World attracted 180+ top global brands including Samsung, Starbucks, Hilton, HP, American Express, Nokia, Panasonic, Hershey's, PEPSI, Unilever, Sony and Nike. One Young World's viral impact was outstanding, with 1 blog post/minute, 7 video views/minute and a staggering 989 photo views/minute. One Young World also hit No. 4 in Twitter trending topics in the UK! Our goal was to create a global platform and give young people a voice. Thanks to our Counsellors and the global PR effort, we beat all expectations

It began a press conference with Kofi Annan at the World Economic Forum. We went on to successfully campaign more world leaders who pledged their support.Simultaneously, the One Young World Facebook group was launched as the official communication channel for the summit. And a global YouTube competition that reached out for delegates.A massive global research project by Oxford University and the UN resulted in six resolutions, voted on at One Young World. The summit was held in London in February, attended by all of the 'Counsellors,' nearly 200 press and 1,000 young people from 110 countries. The two-day summit was a huge success. Facebook and Twitter provided running commentary. Videos and photos flooded into YouTube and Flickr. One Young World organizers, along with the delegates themselves, Tweeted and blogged about the summit in real-time, while we ensured that stories were placed in print, web and broadcast media outlets