Digital Craft > Form

OPPO N3 FLIP

MEDIA.WORK, London / OPPO / 2023

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Overview

Credits

Overview

Background:

OPPO, one of the world's largest manufacturers, renowed primarily for its smartphones.

This year, preparing for the global launch of the both Find N3 Flip, OPPO entrusted Media.Work with the task of producing the wallpapers to establish the main visual direction for this series.

Describe the creative idea.

Inhereting the theme of the previous generations, we created an elegant feather composition capturing the refined curves and details of the foldable phones.

The wallpapers symbolise the harmony between technology and aesthetics, seamlessly integrating with the essence of OPPO's innovative design philosophy.

Describe the execution

How many appearances can be imagined when you hear just one word — feather?

Diving with all our enthusiasm into RnD stage, we explored lots of combinations of shapes, colours and textures to find the delicate balance between naturalness and digital abstraction.

We have delved deep into the study of varieties of feather shapes, gathering an entire collection on our virtual board. Feather structure, texture, the thickness of the tufts all mattered in the context of finding a base.

The next step on our way was to explore the composition. The main feature of the new series, is the new camera system, which has a circular shape.

Based on this, we tried to keep in the area of the roundness in order to maintain this consistency.

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