Film > Product & Service
PLAY-DOH
FALLON LONDON, London / SONY / 2008
Awards:
Overview
Credits
Overview
CampaignDescription
New York. Sunny day. Red plasticine blob comes out of a drain. As it hits the pavement, it takes the shape of a rabbit. Every time a rabbit jumps, another rabbit appears. In seconds, hundreds of colourful rabbits jump around Manhattan. Excited, they merge, creating a purple wave that slides across a square, crashing at the other end. A whale passes. Its tail lifts up. Suddenly a huge giant red bunny appears out of it. A newborn oversized bunny looks innocently at New York and vice-versa. Then it gives way to colourful boxes. Crumbling in colour. Kaleidoscopes. Multicoloured explosions.
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