Based on the Breaking Bad series, in the aging RV in the desert, Jesse Pinkman (Aaron Paul) samples his first taste of Walter White’s (Bryan Cranston) latest creation; PopCorners. Jesse is beyond excited while Mr White calmly explains that they are made from simple ingredients, and that they are air-popped “not fried!”. Jesse’s mind races - he imagines the potential demand for this incredible snack.

Later, outside the RV, Jesse and Walter (now dressed as Heisenberg) meet with Tuco Salamanca (Raymond Cruz) to introduce him to the delicious new product. Tuco is skeptical but Walter demands that Tuco “Say their name” referencing the original show.

Tuco becomes highly animated after sampling the PopCorners and demands to know how much they can supply. Jesse boasts there are six signature flavors but he and Walter are intimidated by Tuco’s demand “You make seven!”, screamed through a mouthful of PopCorners. Sensibly, they agree.

PopCorners' Super Bowl ad reimagines Breaking Bad, a TV show watched by over 35% of Americans. We wanted to see what the future could’ve been if the show’s characters had gone down a different path, creating delicious popped-corn snacks; “Breaking Good”…

We teamed up with the original cast who played the iconic Walter White, Jesse Pinkman, and Tuco Salamanca, along with the original production team and Vince Gilligan, the show’s creator.

With such a strong and loyal fanbase it was crucial to create respect and goodwill for the brand by delivering an authentic fan experience. The PopCorners’ team and the talent were determined to create work together which went beyond the expected to become its own cultural phenomenon.

Something which could tap into popular culture and the power of fandom, entertain and engage the widest possible audience, connect with new PopCorners fans and stimulate impulsive viral activity on social

PopCorners generated billions of earned impressions across 1,625 media placements, and was the #1 talked about brand on Reddit leading up to the Super Bowl.

We also appeared in more Super Bowl headlines than any other advertiser brand and ranked #5 on USA Today Ad Meter.

We had a 514% total follower increase:

52% Instagram

8,130% TikTok

528% Twitter

This growth was partly fueled by high engagement in the comment section on YouTube as we generated 10 times more engagement than any other Super Bowl ad on the platform.

We have seen our business grow along with the campaign roll out in 2023

U.S.

-50% increase in Retail $ Sales vs. year ago

-1 million new buyers (32% increase) vs. year ago

Canada

-190% increase in Retail $ Sales vs. year ago

One of our TikToks got 29.6 million views…organically… even we will admit that that was unexpected.