Save lives. Along the way, we invented a new way to do it, inspiring even the most respected technology companies in the world jumped aboard. We take standard emergency alerts that often get lost – develop them into voice, map or facial recognition, then provide it back to media companies and alerting authorities to send as visual ad units. It’s critical that emergencies are not ignored by citizens. Relevance is key. FIA only disseminates messages occurring within the user's geo-location to devices, or in the case of out of home media, the location of the emergency, including following a suspect as they flee authorities through neighborhoods. This ensures citizens receive alerts relevant at that time; prompting action. FIA uses the same technology for weather emergencies and disasters as storms head to a village or area. If you see alerts on digital devices, it’s likely powered by FIA.

The data FIA creates is open-sourced to our subscribers; it’s free. An infinite number of subscribers can use and develop the data in an infinite number of ways. Therefore, we eliminated competition for non-commercial responses from public, private and non-governmental organizations. Media companies across all channels are formatting alerts best suited for the end-user’s devices, including sizes and language; the creative ad units are developed and automated using a style or format to be believable and consistent. Much like a living, breathing organism, FIA is triggering a staggering amount of machine learning intelligence – in many cases pre-planned and executable down to the millisecond. It could be a child abduction in India, earthquake in California, typhoon in China or tsunami in Indonesia – all driven by automation coming from the alerting authorities secure emergency feeds.

Served during global disasters: One billion+ alert impressions have been sent through the Alert Hub with geographic penetration into 180+ million devices – as dynamic ad units. FIA’s alerts have also assisted in the rescue and return of 868 children. The Alert Hub aims to help local communities build more resilient cities, consistent with the United Nations initiative to support Private Sector Reliance for Disaster Resilient Societies (ARISE). The Alert Hub was designed specifically to scale the aggregation and dissemination of emergency messaging globally, regardless of technological, geographic and language barriers, as well as build in additional technologies such as facial and speech recognition services and expansion to digital signage globally.

FIA’s mission is to leverage data and creative to help alerting authorities maximize its use across global communities to save lives. This combination of FIA’s technology platform and raw data originates from the simplest form of data which is to leverage the “OASIS standard” of a Common Alerting Protocol (CAP). As emergencies are issued in different languages and countries, CAP provides a universal shared code that speaks to new technologies at the geo-targeted local level through interactive devices like Alexa, Google Maps, Internet browsers, mobile and digital signage via out of home media.

The data strategy originates with the alerting authority that issues the emergency. Data gathers within the FIA Alert Hub, which triggers a series of events depending on the type of alert. First, the chosen format is Common Alerting Protocol (CAP). This is a standard that gives assurances to subscribers that processing will be uniform. Second, there are built-in filters that separate alerts based on severity. Third, FIA has built geo-filters that can provide creative alerts based on severity to local public signage as well as mobile and desktop/notebook browser display space. Fourth, FIA overlays alerting data against public information such as Alexa’s communications with someone reporting a tornado. FIA partners can match reports of a tornado based on severe thunderstorm warnings or tornado watches issued by alerting authorities, as well as crowdsourcing data from multiple reports of emergencies reported to Alexa. Such targeting is viewable publicly on Google Maps, since Alexa uses Google Map’s API to plot public reports of weather emergencies. Finally, FIA partners utilize Facial Abduction Analysis facial scanning algorithms in public locations that have live video feeds connected to quickly locate a suspected child abductor or child that is in imminent risk of harm.

FIA is relentless to unify a data-driven platform to save people from disaster. This strategy resembles, in many ways, what marketers use when deploying technology to improve efficiency and return on investment in media channels. FIA’s Common Alerting Platform provides real-time input/output to Amazon’s Alexa for artificial intelligence decisioning, and ingestion of images and text about child abductions. For example, the database that has collected photos and images the past five years is to exceed 1.2 trillion assets in 2017. The cloud, Alexa, digital public signage, AmazonRekognition, and mapping APIs – integrates those databases through FIA at global scale. This is funded with grants to FIA (non-profit organization) by media and tech partners. The impact has transformed law enforcement around the world with facial recognition of suspects or children (added at time of abduction) that are added to crime information centers in real time.