Outdoor > Billboards & Street Furniture
METROPOLITANREPUBLIC, Johannesburg / WIMPY / 2011
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Translation
South Africa, Johannesburg especially is afflicted with crime and therefore the population is familiar with security measures such as cameras, laser beams, electric wire and other such designed to keep intruders out and protect their families. Wimpy is a family brand that offers coffee like no other, made with a famous secret recipe. Our billboard illustrated the coveted nature of this recipe and the lengths that Wimpy will go to, to protect it.
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