The Tate used to have artworks that were at the heart of British Culture, which people were interested in. Today it is barely on the fringe. People are interested in YouTube, Social Media, box sets. Art has become irrelevant to all but a few. We discovered the stories behind the art were incredibly powerful. They just needed to be retold and reinterpreted for modern times. People love and are drawn to emotional stories. So instead of showing the art, we would tell the stories behind them. In 'Elizabeth I', we changed the focus from a royal portrait, to a story about how you present your own image. And we did it through one of modern culture’s biggest obsessions: the selfie.