We didn't do a :30 radio ad. Instead, we let people know Share A Coke is back with more names than ever, by creating a totally unique song for every name on Coke bottles - over 1,000.

Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us?

This summer we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them.

We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of songwriting.

Try your name at 1ksongs.com

There was a 177% increase in site traffic, and a 264% increase in transactions from 2016 to 2017. The campaign had 44.8 million media impressions, including a feature in Billboard Magazine, the authority on music in the United States.

This campaign took the brand experience of Share a Coke to the next level, surprising customers with a highly personal customization - a unique song written for each name on Coke bottles. Over 1,000 of them. We reached customers on radio, online, in social and at retail. The songs included hundreds of rare and underappreciated first and last names that never get any love, and encouraged people to share in social and request their song on radio.

We launched in radio with so many names you never heard the same one twice, driving people to a special Coke website to find their song and share in social. We even wrote hundreds of songs in Spanish. When people tweeted about not having their name, we wrote custom songs in real time.

U.S. Teens and young adults loved Coke's Share A Coke campaign with names on bottles. But how do you bring excitement to a program entering its fourth year, with a brief for a :30 radio ad?