Connected products tend to rely upon smart devices for control often losing some of the intuitiveness of a physical product. We created a coherent, seamless experience that integrates perfectly across physical and digital. Suzy has physical interaction directly on the product so that parents don’t need to fumble with smartphones in the night. It also helps parents monitor their baby and adjust its settings remotely with the smartphone.

Very few products in this category had much in the way of a pleasing, long-lasting design aesthetic that would appeal to the parents and grow with the child so we made a conscious effort to develop a product with a fresh aesthetic and to make sure it adapts as the child grows older to give it a long product life.

Suzy Snooze is a new breed of baby monitor that actively helps your child get to sleep. Her soothing light and sound creates a comfortable and familiar environment, so your child gets to sleep faster and sleeps more happily.

Suitable from birth and loved by older kids, Suzy helps children learn to settle themselves and teaches them to stay in bed.

Playing music at bedtime helps prepare your child for a good night’s sleep. Suzy comes with four sound and light compositions designed by experts to induce sleepy feelings.

Suzy is your child’s special nightlight, giving a friendly glow to reassure them in the night. If your baby does wake, Suzy’s cry sensor and smart technology will help soothe them back to sleep.

Connect Suzy to the BleepBleeps app and she becomes an audio baby monitor. The monitor lets you listen in live to your baby using high definition, secure audio.

Suzy likes to lie-in in the morning. So she’ll teach your toddler to stay in bed. She keeps her hat down while she’s sleeping. When it’s time to get up, Suzy quietly raises her hat. That means it’s ok for children to get out of bed too.

The project was developed with sleep scientists and hundreds of parents who were consulted during the design process to make sure the product accurately reflected the needs of parents and children.

The key design challenges were to achieve great sound quality for bedtime music, to create the perfect quality of light to help children get to sleep and to incorporate physical interaction. This required a unique approach to materials and the mechanical design.

The felt wrap on the base allows sound through but is also tactile - the subtle die-cut face offers just enough recognisable character. The high gloss hat is bold and opaque when not illuminated, but allows a warm colour diffused light through optimised to promote natural sleep hormones. The whole top of the product can be pushed down to start the sleep programme and twisted to adjust volume and it pops up automatically in the morning.

Suzy Snooze was fully funded on Kickstarter in 48 hours of it’s launch. The product has received incredible coverage in the press and on social media including being recently featured on the cover of ICON magazine.

BleepBleeps makes cute, connected devices that help you get pregnant, give birth, look after your baby and raise your child. Each device connects to the BleepBleeps app and gives you access to simple tools, guidance and content to make parenting easier.

Suzy Snooze was created because BleepBleeps founder and CEO Tom Evans saw an opportunity to combine sleep training, a nightlight with music and a baby monitor in a single device.

The brief was to design a colourful, characterful new sleep companion that uses the latest data and digital technologies to help children and parents get a better night sleep.