Following the pulication of the print execution, the following results were achieved:

- July's Nissan Patrol landing page visitation was up 201% on June.

- July's enquiries were up 50.4% on June for Nissan Patrol brochure requests.

- July's Nissan Patrol hard leads were up 46% on June based on test drive requests, quote requests and asking dealers to contact.

To announce the launch of the car and point out how powerful its petrol engine actually is, we used a DPS print ad the reader could interact with. Logos and copy where printed sideways. Buy turning the ad sideways to read them, the image of the Patrol driving along a salt plane, took on a new perspective of a rocket blasting off. The campaign ran across inflight and business magazine titles across the country.

When the new Nissan Patrol Y62 launched to the market, some ‘die-hard’ 4x4 enthusiasts didn’t look favorably on the vehicle due to its lack of a diesel engine. This was perceived (incorrectly) by some to mean a lack of power. Nissan wanted to change this perception.

To announce the launch of the car and point out how powerful its petrol engine actually is, we used a DPS print ad the reader could interact with. Logos and copy where printed sideways. Buy turning the ad sideways to read them, the image of the Patrol driving along a salt plane, took on a new perspective of a rocket blasting off. The campaign ran across inflight and business magazine titles across the country.