Titanium. The Kinetic Energy shoe is potentially transformational to the concept of power. While most of the fundamental technology already exists it hasn't ever been repurposed successfully to something as simple as the act of walking generating power with every step. It's strength is in it's simplicity and mass potential.

Green Cross wanted to solve the problem that in Vietnam and many developing countries children have to walk long distances to and from school. Often many kilometres over areas with or without roads. The problem is that by the time the children get home, it is already dark and they live in areas without power. Candlelight is often the primary source of light.The objective was create a power source so that when children got home they could do their homework and other tasks by electric light.By solving this we actively promote Green Cross's vision of better living for all people. Our idea was to create a shoe that generated power by the action of walking. Working with the University of Technology in Ho Chi Minh City we developed the kinetic energy shoe.A shoe that generates and stores power with every step taken.

Note this is an ongoing activation. The first goal of the project was to solve a real quality of life problem relevant to Vietnam that is scalable. The successful development of the Kinetic Energy Shoe is the solution to a real problem in Vietnam. Awareness of The Green Cross brand and the issue is rising significantly in areas after each promotion takes place. To date over 100 schools have been visited and the goal is to visit 500 schools by year end 2015. Before this promotion there was almost zero awareness of the problem, or The Green Cross brand as it's products are better known than the brand. The ongoing plan includes activities such as a fun run where kids will wear the shoes and this will be filmed for PR purposes. The Green Cross Kinetic Energy shoe could potentially bring power and better living conditions to anyone, anywhere.

T 2, Solve the problem- the Kinetic Energy Shoe. 3, Take the Kinetic Energy shoe on a roadshow around Vietnam particularly focused on schools and town hall meetings. At the schools, the Kinetic Energy Shoe was presented as part of Green Cross's commitment to building healthy communities and better living conditions for all. Stage 4, is a competition where kids can come up with solutions to everyday problems they face related to healthy living. The biggest challenge was developing the Kinetic shoe. While the basic mechanics already existed nobody had yet successfully repurposed it for something as simple as a shoe that generates power. The process took longer than anticipated. The Green Cross roadshow is ongoing and will continue for the next 3 months.

Green Cross is a leading Manufacturer of health, healthy living and hygene products with a vision to provide better living for all people. To demonstrate this Green Cross wanted to solve a real World problem that would lead to better living conditions for those involved. Key to this was that the idea had to be scalable, and lead to both promotion and future activation for Green Cross. The strategy is to promote the Green Cross brand by demonstrating innovation and inspiration through the solution. Both internally, for Green Cross employees and externally to a mass audience. The unique insight was that every step people take, can be used to generate and store power. By creating a shoe that can harness this energy we provide an infinite power source for people in areas without power.