Brand Experience and Activation > Product/Service
THE MOBILE MESSENGER
KOLLE REBBE WERBEAGENTUR, Hamburg / BIONADE / 2007
Awards:
Overview
Credits
Overview
ClientBriefOrObjective
To communicate the values (and beliefs) of the purely organic refreshment BIONADE directly to the target group.
Effectiveness
The Mobile Messenger was deployed in the trendy districts of several cities during the World Cup. Thereby higher-than-average contacts were attained. The press were delighted and numerous articles multiplied the media success. The impressive success story of BIONADE is solely due to the quality of the product and little exceptional campaigns such as the Mobile Messenger.
Implementation
The Mobile Messenger: a mobile beamer in a rucksack, carried by a promotion assistant, the Mobile Messenger. He “irradiates” different scenarios with illuminated messages and deliberately establishes surprising contexts within his surroundings.
Relevancy
To meet the brand BIONADE’s high standards of morality and innovation. An innovative beverage does not need advertising. It needs an innovative kind of advertising.
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