Print and Publishing > Print & Publishing: Sectors
THE UNWRITTEN STORIES
ASIATIC MARKETING COMMUNICATION LTD., Dhaka / BIDYANONDO PUBLICATION / 2024
Awards:
Overview
Credits
Overview
Background:
Situation:
24% of Bangladesh’s population can’t read or write. But there are marvelous storytellers among them who share stories by orally. These stories are deeply rooted into our culture. When these people pass away, not only the stories but a part of our culture continues to be lost. also, Several educated writers plagiarize, steal, and claim these stories as their own because they rarely find publication.The original storytellers receive no credit, payment, or acknowledgement in return.
Brief:
Bidyanondo Foundation aims to inspire and increase compassion to aid the disadvantaged in Bangladesh.
Being part of the foundation, Bidyanondo Publication has always provided opportunities to young unpublished authors. But this year they wanted to showcase people who weren't even supposed to write stories.
Objective:
The objectives were to provide preserve stories that are being lost, create a platform for storytellers who can't write, and showcase new stories to readers.
Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.
In Banglasdesh, copy right laws are not particularly strict. So several writers plagiarize, steal, and claim these stories as their own because they rarely find publication. There is no notice, remuneration, or credit given to the original storytellers.
The book was also launched during Ekushey Boi Mela, the largest book fair in the country. Ekushey Boi Mela celebrates the International Mother Language Day which originated from Bangladesh and holds a special place in the hearts of Bengalis. The book fair attracts readers from all across the globe. 90% of new books are generally distributed from this fair. Positioning the platform, The Unwritten Stories, at the fair allowed us to reach demographies that would otherwise not be possible.
Describe the Impact:
Due respect, renumeration, and credit was provided to the original storytellers.
A platform was created to annually publish stories of those who can't write.
Stories and parts of Bangladesh's culture continues to be preserved.
Immense popularity across social media.
Covered by most national media outlets.
500 stories collected from all over the country.
Books stocked out in 2 days.
11,005 copies sold.
Post reached 14,543,289 people
Engage 787,959 people on facebook
PR Value 100,000 USD
e
More Entries from ASIATIC MARKETING COMMUNICATION LTD.
23 items