To help locate missing children in Pakistan, we used a unique form of Pakistani art: "Truck Art," in which goods trucks traveling across the country are customarily painted and decorated with elaborate floral patterns, animals, icons, portraits and calligraphy. These brilliantly painted works of art often include portraits of famous personalities - actors, sportspersons, military chiefs, politicians.

This was the unique platform we used: in place of famous personalities, we painted portraits of missing children on these trucks in the style of truck art, with a helpline number. We collaborated with conceptual artist Samar Minallah Khan and regional trucking companies to ensure that not only would the art look authentic, but would be properly disseminated.

Every year, 3000+ children go missing in Pakistan, a large number of whom are kidnapped and trafficked quickly to various parts of the country. There are few mechanisms to aid in the recovery of children, including the fact that traditional media to raise awareness does not penetrate into remote regions.

The toughest issue with solving child abduction cases in Pakistan is that children are often removed very quickly from their original location, thus making them close to impossible to find in a large country where there is very little infrastructure to locate missing persons.

To address this, we chose a device that was non-stationary and mobile. This had to be a campaign in which each execution would connect with thousands all over the country at a minimum budget, while not only raising awareness of child abductions to a greater audience, but also providing an apparatus to locate missing children.