UFC has the fastest growing fan base in professional sports with more than 290 million fans worldwide and it reaches a young and incredibly diverse audience with a median age of 40 and 40% millennial core fan base.

Every fighter knows that the journey to the top is wrought with peril. Injuries, better fighters and unforeseen setbacks stand between them and greatness but a real fighter perseveres, they push on. They never lose sight of their goal and the same could be said about the UFC. The journey to greatness is not an easy one; it took decades and now they’re here, on sports biggest stage. Let’s tell the story of the UFC’s journey to ESPN through an intense montage of gritty UFC footage, typography, stock footage, and custom produced content featuring Dana White and cinematically filmed MMA action.

Position ESPN+ is a must-have destination for UFC fans, giving unprecedented access to exclusive live events and content.

Maximize ESPN+ Subscribers. Leverage scale of ESPN content, paid, and partner channels to maximize reach of ESPN+ offering with UFC. Drive user engagement and retain users over time.

ESPN+ had just over 1 million subscribers last September. In the week leading up to the launch of UFC, it added 568,000 more. That mammoth subscription jump was due to one sporting event: UFC Fight Night. The mixed-martial arts league made its ESPN+ debut and it saw 525,000 ESPN+ signups on Saturday January 19th alone, by far the biggest sign-up day in the streaming service’s history.