As a no visa entry agreement operated between Korea and USA, Korean Air’s ad campaign proceed to promote travel to USA.

The creative was about finding USA’s hidden attractiveness, since USA was usually seen as fed up and friendly to Koreans.

Compared to the previous year, the number of people who want to travel US increased (20.5% 24.6%)- The Korea Tourist Service, Inc.( 2009).The main copy of the ad, ‘America, how far did you go’ became a public issue (lots of parody of it became created)Korean Air’s travel information website visitors significantly increased (before the campaign: 200/day->after the campaign: 4,500/day) -22.5 times increased.

Performed interactive communications to customers, focusing on Korean Air’s travel information website ‘travel.koreanair.com’ Expose TVC through public TV, upload UCC on travel information website, execute advertisements on magazines, expose in customer’s living environments