This campaign is a documentary about the first motel in the world to ban vegans. A motel that has had enough of the side effects of vegan guests having sex under its roof. Broken furniture, noise complaints, empty condom machines… Is this real? Well, in a world full of fake news it’s hard to tell what’s real and what’s not. What is crystal clear is that following a vegan diet improves your sexual performance.

Peta promotes veganism as a way to preserve animals. Sadly, for many, saving animals is not a reason good enough to go vegan. With this campaign we found another angle to convince that people, something every human being cares about: sex

According to scientific researches, a vegan diet increases vitality, energy, blood flow (which helps to have and maintain erections) and causes a chemical reaction in the body that increases the libido in both men and women. After knowing all these benefits, who wouldn’t consider going vegan?