Film > FILM

VIDEOGAME

WIEDEN+KENNEDY, Portland / COCA-COLA / 2007

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

The hero of a gritty, car-racing videogame has a change of heart after drinking a Coke.

Translation

The hero of a gritty, car-racing videogame has a change of heart after drinking a Coke.

More Entries from Non-Alcoholic Drinks in Film

24 items

Grand Prix Cannes Lions
EVOLUTION

Corporate Image

EVOLUTION

UNILEVER, OGILVY & MATHER

(opens in a new tab)
Gold Cannes Lions
VIDEOGAME

Non-Alcoholic Drinks

VIDEOGAME

COCA-COLA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
WOMBLEMINKI

Pharmacy

WOMBLEMINKI

PFIZER, TAXI CANADA

(opens in a new tab)
Gold Cannes Lions
DANGEROUS LIASONS

Clothing, Footwear & Accessories

DANGEROUS LIASONS

LEVI STRAUSS, BBH

(opens in a new tab)
Gold Cannes Lions
I FEEL PRETTY

Clothing, Footwear & Accessories

I FEEL PRETTY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
CRITIQUE

Cars

CRITIQUE

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
LIKE

Cars

LIKE

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
MOVIE

Cars

MOVIE

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
FOUR HOURS

Cars

FOUR HOURS

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
PAINT

Home Electronics & Audio-Visual

PAINT

SONY, ACADEMY

(opens in a new tab)
Gold Cannes Lions
CLARENCE

Entertainment & Leisure

CLARENCE

FILM SUEZ, LA COMUNIDAD

(opens in a new tab)
Gold Cannes Lions
BUS STOP

Publications & Media

BUS STOP

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
DOG WALKER

Publications & Media

DOG WALKER

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
CONSTRUCTION SITE

Publications & Media

CONSTRUCTION SITE

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
PARKING LOT

Publications & Media

PARKING LOT

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
POWER OF WIND

Corporate Image

POWER OF WIND

NORDPOL+ HAMBURG

(opens in a new tab)
Gold Cannes Lions
THE DAY YOU WENT TO WORK

Public Health & Safety

THE DAY YOU WENT TO WORK

TRANSPORT FOR LONDON, M&C SAATCHI

(opens in a new tab)
Gold Cannes Lions
SIGNATURE

Public Awareness Messages

SIGNATURE

AMNESTY INTERNATIONAL, TBWA\PARIS

(opens in a new tab)
Gold Cannes Lions
PRETTY

Best Use of Music

PRETTY

NIKE, SMUGGLER

(opens in a new tab)
Silver Cannes Lions
HAPPY DENT PALACE

Sweet Foods & Snacks

HAPPY DENT PALACE

PERFETTI VAN MELLE, McCANN ERICKSON INDIA

(opens in a new tab)
Silver Cannes Lions
TASTE IT IN THIS LIFE

Alcoholic Drinks

TASTE IT IN THIS LIFE

DB BREWERIES, SAATCHI & SAATCHI NZ

(opens in a new tab)
Silver Cannes Lions
HAPPINESS FACTORY

Non-Alcoholic Drinks

HAPPINESS FACTORY

COCA-COLA, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
INTERVIEW

Household: Cleaning Products

INTERVIEW

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
SHAKESPEAREAN GECKO

Home Appliances & Furnishings

SHAKESPEAREAN GECKO

THE THAI OLYMPIC FIBRE CEMENT, PUBLICIS THAILAND

(opens in a new tab)

More Entries from WIEDEN+KENNEDY

24 items

Grand Prix Cannes Lions
RE2PECT

Titanium and Integrated

RE2PECT

JORDAN BRAND, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
LIVESTRONG

Titanium and Integrated

LIVESTRONG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE: YOU CAN'T STOP US

Retail

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY | COLIN KAEPERNICK

Retail

NIKE DREAM CRAZY | COLIN KAEPERNICK

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Cosmetics & Beauty

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
GRRR

Cars

GRRR

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
TAG

Clothing & footwear

TAG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
RESPONSE CAMPAIGN

Best Digitally Led Integrated Campaign

RESPONSE CAMPAIGN

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

360 Integrated Brand Experience

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE CRAZY DREAMS

Market Disruption

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NOTHING BEATS A LONDONER

Multi-platform Social Campaign

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY

Excellence in Partnerships with Sports Talent

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CHALKBOT

Other Digital Channels

CHALKBOT

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

Creative Effectiveness

WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

ARLA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PROUD SPONSOR OF MOMS

Titanium and Integrated

PROUD SPONSOR OF MOMS

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
BORN OF FIRE

Creative Effectiveness

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Creative Effectiveness

THE MAN YOUR MAN COULD SMELL LIKE

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Titanium and Integrated

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NOTHING BEATS A LONDONER

Titanium

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SMELLCOME TO MANHOOD

Creative Effectiveness

SMELLCOME TO MANHOOD

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE DREAM CRAZY

Film

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE FC PRESENTS THE FOOTBALLVERSE

Fiction Film: Up to 5 minutes

NIKE FC PRESENTS THE FOOTBALLVERSE

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NIKE DREAM CRAZY

Titanium

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)