Spikes Asia Creative Data Winners & Shortlists

Entries should demonstrate how the work was enhanced by the creative and strategic use, interpretation, analysis or application of data and insights. Data-driven strategy must sit at the core of the idea and the results must be clear and robust.

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Mandy Hou, 2024 Jury President

Chief Digital Officer, EssenceMediacom, Mainland China

Watch 2024 Jury President, Mandy Hou, announce the Grand Prix winner for Creative Data.

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34 Entries

Awarded:

1 Grand Prix
1 Gold
1 Silver
2 Bronze
6 Shortlisted
Grand Prix Spikes Asia
LAY'S SMART FARM

Data-enhanced Creativity

LAY'S SMART FARM

LAY'S, LEO BURNETT

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Gold Spikes Asia
FITCHIX

Data Storytelling

FITCHIX

HONEST EGGS CO., VML

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Silver Spikes Asia
CORRECT THE INTERNET

Data Storytelling

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Bronze Spikes Asia
RIP CURL VIRTUAL PRO

Data-enhanced Creativity

RIP CURL VIRTUAL PRO

RIP CURL, VML

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Bronze Spikes Asia
DOMESTIC VIOLENCE DATA VISUALIZATION. NOW YOU SEE.

Data Visualisation

DOMESTIC VIOLENCE DATA VISUALIZATION. NOW YOU SEE.

KAZFEM (SCHITAETSYA PROJECT)., SCHITAETSYA PROJECT

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Shortlisted Spikes Asia
DREAMS DECODED

Data-driven Targeting

DREAMS DECODED

COWAY, GREY

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Shortlisted Spikes Asia
LAY'S SMART FARM

Data-driven Consumer Product

LAY'S SMART FARM

LAY'S, LEO BURNETT

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Shortlisted Spikes Asia
FITCHIX

Data Visualisation

FITCHIX

HONEST EGGS CO., VML

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Shortlisted Spikes Asia
CORRECT THE INTERNET

Data Technology

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Shortlisted Spikes Asia
LAY'S SMART FARM

Data Technology

LAY'S SMART FARM

LAY'S, LEO BURNETT

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Shortlisted Spikes Asia
VI HUMAN NETWORK TESTING NETWORK

Use of Real-time Data

VI HUMAN NETWORK TESTING NETWORK

VODAFONE IDEA LTD., OGILVY

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TNF100∞ REASONS

Data-enhanced Creativity

TNF100∞ REASONS

THE NORTH FACE, FRED & FARID SHANGHAI

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VOICE FROM THE HEART

Data-enhanced Creativity

VOICE FROM THE HEART

TAIWAN ASSOCIATION AGAINST DEPRESSION & PANASONIC REDISCOVER MUSIC / TECHNICS, DENTSU CREATIVE TAIWAN

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BEAUTY IN DIAGNOSIS

Data-enhanced Creativity

BEAUTY IN DIAGNOSIS

KAO, DENTSU CREATIVE

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GLOBAL-FIRST: UNILEVER THAILAND'S PRECISION TARGETING REVOLUTION WITH UNIFIED ID 2.0

Data-driven Targeting

GLOBAL-FIRST: UNILEVER THAILAND'S PRECISION TARGETING REVOLUTION WITH UNIFIED ID 2.0

UNILEVER SUNLIGHT AND VASELINE, THE TRADE DESK

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INSIGHT-DRIVEN INFLUENCE: TARGETING QSR BRANDS WITH STRATEGIC DATA UTILISATION

Data-driven Targeting

INSIGHT-DRIVEN INFLUENCE: TARGETING QSR BRANDS WITH STRATEGIC DATA UTILISATION

TASK, TASK

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STORIES OF CHANGE

Data Storytelling

STORIES OF CHANGE

NEW TAIPEI CITY GOVERNMENT, DENTSU CREATIVE TAIWAN

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SPOTIFY REAL DATA SIGHTINGS

Data Storytelling

SPOTIFY REAL DATA SIGHTINGS

SPOTIFY PTE LTD., TBWA\SMP

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FOODBOOK FROM THE FUTURE

Data Storytelling

FOODBOOK FROM THE FUTURE

KERRY APMEA, MOTION FOR IMPACT

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RESETTING GLOBALISATION

Data Storytelling

RESETTING GLOBALISATION

STANDARD CHARTERED, BLOOMBERG

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PROJECT MOONSHOT

Data Visualisation

PROJECT MOONSHOT

INFINITI MOTOR COMPANY, BEACON COMMUNICATIONS

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BEAUTY IN DIAGNOSIS

Data Visualisation

BEAUTY IN DIAGNOSIS

KAO, DENTSU CREATIVE

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UNMASK YOUR IDOL BILLBOARD

Use of Real-time Data

UNMASK YOUR IDOL BILLBOARD

NETFLIX, GOODSTUPH THAILAND

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UNJAM BENGALURU

Use of Real-time Data

UNJAM BENGALURU

TIMES OF INDIA GROUP, BENNETT COLEMAN & CO.

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