Cannes Lions
DENTSU BRASIL, Sao Paulo / TOYOTA / 2012
Overview
Entries
Credits
Description
Communicate the main New Hilux feature: the integrated navigation system.
Execution
The first thing we developed was the concept. From there, we studied the best way to fuse the consumer with the feature, in the name of the experience. So we sought images of places and people to portray, as we always take something from the places we visit.
Outcome
The amount of people interested in the Hilux with the integrated navigation system increased 17%.
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