Titanium > Titanium and Integrated
A BLIND CALL
DUVAL GUILLAUME BRUSSELS, Brussels / BRAILLELIGA / 2008
Awards:
Overview
Credits
Overview
CampaignDescription
You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind.
Implementation
Donating for the blind lacks attractiveness. Most people don't consider blindness as life threatening. We needed to find a new way to attract the attention. We didn't ask people for their money, instead we found a way to use the cost they would make anyway by making accidental calls, from now on known as 'blind calls'.
'A Blind Call' was announced via billboards, outdoor posters, beer coasters, guerrilla action, bannering and television commercial. The action was immediately picked up by the media. TV stations offered free advertising space. The action quickly gained interest on blogging and chatting communities.
Relevancy
After only one week, thousands of people already made a blind call, helping the league of the blind. The reactions on blogs were unanimously positive. In the press, the league of the blind received accolades for the originality of the idea.
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