Film > Product & Service

FREESTYLER

DUVAL GUILLAUME BRUSSELS, Brussels / FLEMISH MILK BOARD / 2009

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Synopsis

Drink milk now for laterWith a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

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