How can a dusty old telecommunications brand from the 1990s take flight once again?

Creative objective:Which is the most succinct and internationally understandable way to communicate the brand values of o.tel.o, a global provider of prepaid telecommunications? And what would a young and appealing symbol of freedom, independence, mobility and intelligence that is to be understood around the world have to look like?

The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.

The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.