Brief:In Germany, the focus of 2007 was the Humanities. The task was to attract attention and arouse public and media interest in Humanities, their diversity of themes and importance in our life. Our mission was to make the Humanities as visible and tangible as possible in public spaces.Objectivs:To create lasting images, special projectors were used to shine giant letters onto public buildings of great symbolic significance. “Human flies” then glued special foil over the letters.

The installations function like the Humanities themselves: you have to change your perspective to truly understand them. Only from the proper angle does the whole picture make sense.Goals:The result was Germany’s largest alphabet – architecture and art have made the “Science Year” into an event. In just a short time the ABC installations developed into a publicity magnet: subjects were photographed billions of times and made their way around the world. The campaign achieved much media coverage, from local radio stations and newspapers to the national press and TV stations.