The Problem:How do you inspire a modern, indifferent audience to re-engage with and visit the National Gallery?The Solution:Take the paintings to the public. After a year and a half in planning and production, the gallery experience was recreated at 44 sites around central London. Exact reproductions of Old Masters were framed and hung on walls for twelve weeks, in locations chosen to complement or contrast with each painting.Just like the real gallery, an information plaque was placed next to each image and inspiring commentary by gallery experts was accessible by phone or podcast. A website was built by Digit (www.thegrandtour.org.uk) which also provided downloadable tours, maps, audio commentary and photo sharing.The Grand Tour is now visiting other cities.