Design > Corporate or Brand Identity

BURDEN

JWT INDIA, Mumbai / CARE FOUNDATION / 2008

Awards:

Gold Cannes Lions
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Overview

ClientBriefOrObjective

Child labour is a grave problem that threatens the future of our nation. And a problem of this magnitude cannot be solved without substantial donations. People in India are averse to contributing for social causes because they feel their contributions won't make a difference.The objective of this piece was to reverse the trend and drive donations towards the child labour cause.

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