Design > Corporate or Brand Identity
GJP ADVERTISING + DESIGN, Toronto / DOWN BELOW / 2008
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ClientBriefOrObjective
CHALLENGEHow do you explain, to a complete stranger, what you want them to do to your most sensitive of private areas.OPPORTUNITYThe menu book functioned non-verbally, disarming any embarrassing situation, allowing women to simply point at the service they desired.A delicate lace pattern suggested the ‘look’ of the finished treatment.
The titles of each treatment kept the service experience open and approachable (and as far from the stripper pole as one can get in a waxing studio).
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