2007. Fuelled by the current discussion on climate change, the issue of sustainable mobility defines the IAA more strongly than any previous auto show. People are eager to see what Mercedes-Benz will present – what solutions will the premium carmaker offer as a way of uniting individual mobility and the environment in harmony?

The implementation is astonishing, yet logical: beneath the dome of the historic Festhalle, in the atrium of a three-storey lamella construction, a 50-metre media-driven ‘Road to the Future’ provides a Carwalk for the vehicles and technology that drive sustainable mobility. On display: large, animated images of forward-looking drive concepts like BLUETEC and F-CELL. Carwalk orchestrates a three-dimensional choreography of film, light and sound, and forms the hub of the surrounding exhibition. In ‘TecTalk’, Mercedes-Benz engineers give visitors straight answers to their questions. Three communication levels, one message: fascination for cars – and responsibility for environmentally friendly mobility.