Design > Corporate or Brand Identity

SMOKING KILLS MORE

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / UNIMED / 2008

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

ClientBriefOrObjective

The campaign Cigarro mata mais (Smoking kills more) is part of Unimed’s actual brand positioning which is focused on prevention. The challenge was to bring some freshness to the anti-smoking issue and alert people about something they already know and sometimes is taken for granted.

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