A new highlighted retail product should be developed that mirrors the technical and innovative progress of Adidas.Solution: The Adidas mi Innovation Centre is a 70sqm multi-sensory digital installation inside the Adidas flagship store. Its mission consists in the communicating and strengthening of the high-tech and innovation competence of the Adidas brand. By using all possible digital media (LED catwalk that scans the feet, online interface to customize the shoes by using an infrared hand track system and a touch screen, etc.) the visitor can customize their Adidas product without taking off their own shoes.