Design > Packaging Design

COKE CLASSIC ALUMINIUM BOTTLE

TURNER DUCKWORTH: LONDON & SAN FRANCISCO, London / COCA-COLA / 2008

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

ClientBriefOrObjective

Our aluminium bottle design embodies Coke’s renewed focus on its core brand identity. The classic contour bottle shape features an oversized Coke trademark and nothing more.

This clean and confident design simplifies what it means to be Coke and makes the brand feel fresh and new again.

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More Entries from TURNER DUCKWORTH: LONDON & SAN FRANCISCO

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COCA-COLA, TURNER DUCKWORTH: LONDON & SAN FRANCISCO

(opens in a new tab)