Design > Packaging Design
TURNER DUCKWORTH: LONDON & SAN FRANCISCO, London / COCA-COLA / 2008
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Our aluminium bottle design embodies Coke’s renewed focus on its core brand identity. The classic contour bottle shape features an oversized Coke trademark and nothing more.
This clean and confident design simplifies what it means to be Coke and makes the brand feel fresh and new again.
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