Design > Corporate or Brand Identity

TAKING THE WORD TO THE STREETS

SAATCHI & SAATCHI, Sydney / SYDNEY WRITERS' FESTIVAL / 2008

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

ClientBriefOrObjective

Announce the 2007 Sydney Writers’ Festival.The design objectives:1) Generate interest and excitement.2) Draw a bigger and more diverse audience than the previous year.3) Position the festival as an inclusive, accessible, public event.How it achieved its goals:The piece captured words in a different light, demonstrating that the Sydney Writers’ Festival is about more than just books and writing.

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