Design > Corporate or Brand Identity
OGILVY KOSOVA, Prishtina / GOVERNMENT OF THE REPUBLIC OF KOSOVO / 2008
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Only ten days before the actual day, the Kosovar government briefed us to prepare a celebration event for the biggest day in the country’s history – The Declaration of Independence.We created the giant sculpture “ NEWBORN” , 3m high, 24m long, 1m thick, weighing 9 tonnes.We chose the word “NEWBORN” to encapsulate everything that the independence was going to bring to the country, in one word, intentionally in English, to globally pass on the message of a newest country being born. We then turned this word into an interactive sculpture, to mark this event with a symbol that would be part of this day and the people that gathered around it. This would be used as a tool for the people to express all their emotions via black permanent markers, which we provided during the event. This lasted throughout 17 Feb 2008.Over 150,000 people wrote on it, starting with the President and the Prime Minister. CNN and other major networks covered it live. The sculpture made it to the front page of the New York Times, and was mentioned in major newspapers around the world. The BBC and others featured it on their websites.
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