The Amnesty International Section of Mannheim (Germany) wanted to create new and strong public interest in their town, because people often avoid the classical Amnesty information desks in pedestrian zones and shopping malls.We disguised torture as a modern art sculpture and exposed it in the most unusual context, the big local Art Museum (Kunsthalle Mannheim). Because in museums you'll find people of higher education and income than in ordinary contexts - the profile of potential Amnesty supporters. The artist Christian Schoenwaelder created the sculpture for us.Over 7,000 visitors saw the sculpture in the Museum. We had large PR coverage in local and national newspapers. And we created PR in magazines where Amnesty normally would never get in: Art Magazines and Marketing Periodicals. The clickrates on amnesty-international.de during the promotion were 16% higher than in the previous months. The local Amnesty Group in Mannheim had 50% more applications for membership right after the promotion.