Design > Corporate or Brand Identity
15 BELOW EMERGENCY BLANKET POSTER
TAXI CANADA, Toronto / TAXI TORONTO / 2008
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From information to insulation.Most recipients of this poster will tear it up. And that’s just the reaction we want. It was designed to be handed out with the 15 Below jacket – a lightweight coat that uses the insulating power of newspaper to help protect the homeless against the harsh Canadian winters.The poster provides multiple language instructions on how the 15 Below jacket works. Printed on newsprint, it can then be torn up and stuffed into the jacket’s multiple pockets throughout the lining. It measures 10“ x 15“ (38 x 25.5 cm) folded, and 40“ x 60 “ (152 x101 cm) unfolded. It is also being distributed to homeless shelters to help create awareness of the jacket.
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