At the Geneva International Motorshow 2010, Audi will present and promote its latest model, the Audi A1, with the claim “The next big Audi”. The task was to present this compact car in a way that made it big and visible from afar.

The centrepiece of the stand is a complex kinetic and media-based presentation: the AI MediaWall. Manoeuvrable LED segments and integrated closable vehicle boxes create constantly changing and surprising worlds and perspectives. The visitor becomes acquainted with the individual A1-related topics covered in the different sections.

The fairstand became a great visibility throughout the fairground and the visitors lasted longer on the stand experiencing the different perspectives of the constantly changing mediawall pictures. A unique impression on the senses was created.

The advantages of the Audi A1 are presented in five cinematic chapters. Each topic uses the layout of the media architecture in a different way. The structural form and the media performance merge into one. In this way, the constructed units become high-rise buildings, cubes, crystals and tracers. The A1 world is shaped by the supersign.

The red A1 becomes the road, the city and the landscape: ‘Supersize for the smallest Audi’.