Design > Graphic Design & Design Crafts
MUTABOR DESIGN, Hamburg / GESTALTEN VERLAG / MUTABOR DESIGN / 2013
Awards:
Overview
Credits
BriefExplanation
To promote this unique compendium of a global language based on pictograms, we developed posters for bookshops and selected points of interest.
ClientBriefOrObjective
Following the long-established best sellers Lingua Grafica and Lingua Universalis, we completed the third project in the global Lingua book series with Lingua Digitalis. To accompany the Lingua Digitalis book and website, a free Lingua Digitalis iPad app was also created, offering a number of fun features and a workshop with interactive lessons in addition to hundreds of icons.
Implementation
Typical national stereotypes in the form of playfully designed icons represent nice pictogram faces that invite viewers in a tongue-in-cheek way to express themselves using icons in cultural circles and languages that are foreign to them.
Global understanding without words.
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