Design > Corporate or Brand Identity

COPYCATS WELCOME!

ATELIER MARKGRAPH, Frankfurt / DAIMLER / 2008

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image

Overview

Credits

Overview

ClientBriefOrObjective

Why don’t polar bears feel the cold? How do snakes hunt at night? How do bats find their way in the dark? Animal tricks can teach us a lot, which is why bionics inspires so many innovations. By analysing natural phenomena, automobile construction engineers are learning how to build lighter, more aerodynamic vehicles. Since this branch of science is easy to emotionalise, Mercedes-Benz chose it as a vehicle to show kids that research can be fun. In an appealing and approachable exhibition called ‘Copycats Welcome!’ Mercedes-Benz reveals how much we can learn from the animal kingdom.

The research vehicle NiQ takes children on a fascinating expedition to uncover the secrets behind natural phenomena. How do polar bears keep warm? NiQ never rests until it finds a technical solution. With its walk-through interior and interactive exhibits on legs, wheels and snout, NiQ brings the complex field of bionics to life. Nine colour-coded theme animals help children find their way around. By touching, trying and comparing, visitors find out what tricks and tips NiQ has picked up from frogs, owls and other species. At the research table, gripping audio stories bring the expedition to life once again.

More Entries from Environmental Design: Semi-Permanent in Design

24 items

Grand Prix Cannes Lions
COCA-COLA IDENTITY

Logos & Trademarks – New Or Redesigned

COCA-COLA IDENTITY

COCA-COLA, TURNER DUCKWORTH: LONDON & SAN FRANCISCO

(opens in a new tab)

More Entries from ATELIER MARKGRAPH

24 items

Gold Cannes Lions
THE ROAD TO THE FUTURE

Environmental Design: Semi-Permanent

THE ROAD TO THE FUTURE

DAIMLER, ATELIER MARKGRAPH

(opens in a new tab)