If the Cannes Lions is all about dressing up, champagne and collecting awards then ‘No Cannes Do’ is about lager served in a can, dry roasted peanuts and the night bus home. The challenge: to take grim reality and turn it into a virtue.

As you might expect for a budget driven party, cost effective ideas are a given!

Promote a party for London-based creatives who did not get the chance to go to the Cannes Lions International Festival of Creativity. Hosted by Indigo Mile a recruitment company for the creative sector.?

A couple of posters that at first glance appear as glamorous and glitzy as the Cannes festival but on closer inspection reveal a grim truth – this is not Cannes, this is the murky, grim Thames of London. The ‘No Cannes Do’ name refers to the party being somewhat less prestigious and the unfortunate truth that its goers couldn’t get to the French Riviera.

The evening was a success. After the hangover, Indigo Mile remembered that they had made a significant number of new creative contacts throughout the night. They are currently planning this year’s event.