Design > Packaging Design
THE PARTNERS, London / MR SINGH'S BANGRAS / 2009
Awards:
Overview
Credits
BriefExplanation
The challenge for Mr Singh’s Bangras was to find an unforgettable way of packaging gourmet Indian sausages.
ClientBriefOrObjective
Create a unique and memorable brand that will make Mr Singh’s Bangras stand out from all the other gourmet sausages on the market.
Effectiveness
Unknown at this point. They have only just been launched onto the market.
Execution
The solution created the world’s first branded sausages.Instead of creating packaging, each sausage has a unique henna print in edible ink. Every Bangra is packaged in its own skin.A simple protective sleeve and tray holds the sausages together and shows off the product. Whether the sausages are seen on a barbecue, deli counter or beneath the sleeve of the pack, Mr Singh’s Bangras will always stand out as the original Indian sausage.
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