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SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006
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CampaignDescription
There are sub-compact cars. And then there's the Toyota Yaris. And what's a car that's fun to drive without a website that's also fun? The Yaris site is clean, not hyper-futuristic contemporary, but 15 minutes into the future contemporary. This experiential site is less about the Yaris and more about the Yaris experience. The viewer can take a drive in either a Sedan or Liftback and choose their own Yaris POV and discover all things cool at various cities nationwide. (LA, Seattle, Austin, Boston and Miami.) Playful and simple; isn't that what the Yaris is all about?
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